What does Kestryl add to our existing asset-management system?

Asset-management systems record the inventory itself. Kestryl adds a dated physical visibility record for each assessed panel, including obstruction status, evidence and recommended action.

Does Kestryl replace site inspections?

No. Kestryl helps identify which sites require attention and where current field evidence may be needed. Physical inspection remains appropriate where imagery is unavailable, evidence is uncertain or works are being planned.

Does Kestryl replace proof-of-play?

No. Proof-of-play records whether an advertisement ran. Kestryl assesses the physical sightline around the panel.

What information do you need?

Panel locations are the starting point. Panel IDs, face direction, dimensions and mounting information improve the assessment. Kestryl does not require access to booking systems, rate cards or revenue data.

Will our results be shared or published?

No. Network Program results are confidential to you. The public Kestryl Obstruction Index reports market-level rates only, and never names owners, networks or individual panels.

How current are the results?

Every result carries a survey date. Measured observations and forecasts are displayed separately, so teams can distinguish current evidence from expected future change.

How often should a network be surveyed?

The Network Program is designed around two surveys per year. The appropriate cadence may vary by market, vegetation type, climate, network risk and imagery availability.

What happens when a panel is flagged?

Kestryl identifies the visibility issue, contributing vegetation, available evidence and recommended next step. Priority sites can then move into inspection, owner or council engagement, permit preparation, remediation or monitoring.

Can Kestryl help with council applications?

For agreed high-priority sites, Kestryl can help organise obstruction evidence and support application preparation. Approval requirements and outcomes depend on the relevant authority and site circumstances.

Does Kestryl guarantee that every obstruction can be removed?

No. Vegetation ownership, planning controls, permit requirements, environmental protections and site conditions may limit available action. Kestryl identifies and prioritises the visibility issue. It does not guarantee approval or remediation.

For media owners

Protect the view your inventory is sold on.

See what is obstructed now, what is forecast to cross the action threshold this year, and where to act first.

Audit my network →See a visibility forecast →

Start with panel locations. No booking systems or revenue data required.

Forecast driver sightline for the selected billboard at May 2027 — Network control
Eastern portfolio · 2,000 panels
Forecast · May 2027

Dated evidence

Every result carries its survey date.

Annual network forecast

Count affected panels now and across the next 12 months.

No system integration

Start with panel locations.

Reviewed outputs

Published results are checked by a person.

Your systems know the inventory. Kestryl knows the view.

01 · Asset management

What inventory do you own?

Panel IDs, locations, formats, leases and maintenance records describe the asset.

02 · Campaign delivery

What advertisement ran?

Scheduling and proof-of-play systems record what was displayed and when.

03 · Physical visibility

Is the sightline still clear?

Kestryl measures physical obstruction around each panel and maintains a dated visibility record.

The panel may not have changed. The physical environment around it has.

Obstruction rarely arrives as a single event.

Trees grow gradually. Canopies spread unevenly. Kestryl turns that quiet, distributed risk into one current network view.

Switch horizons to see the affected-panel count change.

May 2026

8% obstruction

Clear

Nov 2026

17% obstruction

Monitor

May 2027

31% forecast obstruction

Prioritise review

Surveyed driver sightline of a billboard partially blocked by a plane tree — Obstruction34^%14 May 2026

Illustrative forecast

Drag from measured evidence into the future sightline.

The view changes continuously. The dated reading moves in fixed evidence steps.

Every measured result carries a survey date. Forecasts are shown separately and tied to their evidence and confidence.

Review the methodology →

Annual network planning

Annual visibility almanac

Plan the year before the canopy does.

Average monthly revenue per billboard$AUD

Forecast pulse

May 2026 measured · June 2026–May 2027 forecast

73 measuredMay 2027 · 124 action

Forecasts model vegetation growth, seasonal leaf cycles and site characteristics. Measured values remain distinct from forecast values.

From score to maintenance worklist.

Affected panels are ranked by visibility risk, expected change and evidence quality.

Every flagged asset resolves into an owner-side action.

RankAsset and evidenceAction

GS-1147 · Hoddle Street

61% obstruction · Risk increasing · Council permit pathway identified

Urgent review

ML-0821 · Nepean Highway

43% obstruction · Stable · Owner-side vegetation

Prioritise

CBD-3044 · City Road

18% obstruction · Forecast crossing expected in 9 months

Monitor

Each priority site can include

Current visibility status
Obstruction severity
Contributing vegetation
Survey date
Forecast direction
Recommended action
Likely permit pathway where supported
Evidence for internal review or external discussion

Not a one-off audit

Surveyed twice yearly. Monitored between passes.

A panel's physical environment continues to change after the day it is inspected. Kestryl combines recurring surveys with dated forecasts to identify where visibility risk may increase before the next network review.

Measured observations remain distinct from forecasts, so teams can see what is known, what is expected and how confident the evidence is.

Detect. Prioritise. Act. Reverify.

01
Detect
Identify where vegetation is affecting panel visibility.
02
Prioritise
Rank sites by severity, expected change and commercial importance.
03
Act
Prepare evidence and permit pathways for agreed priority sites.
04
Reverify
Record the result after works and maintain the panel's visibility history.

Maintain a current visibility record across your network.

Kestryl does not replace asset management. It adds the physical visibility record that asset systems do not currently hold.

Network rate

$100

per panel, per survey

Minimum 500 panels

Panels are typically surveyed twice yearly.

Book a network demo →

Final scope depends on panel coverage, available geometry and survey requirements.

Every Network Program includes

Panel-level visibility status
Obstruction severity
Network risk map
Forecast direction where supported
Ranked maintenance priorities
Evidence for priority sites
Council application preparation for agreed high-priority sites
CSV / XLSX export
Reviewed results

Kestryl Verified

Kestryl is building towards a current verification status for every assessed panel. A current visibility record can help sales teams demonstrate that inventory has been reviewed, while keeping internal maintenance and operational information private.

Current

Network visibility

Know where the view is clear, where it is changing and what needs attention next.

Send your portfolio. Kestryl will assess coverage and identify the best starting point for a network visibility program.

Selected founding partners can request a small visibility sample.

Figures are drawn from Kestryl's survey findings, full media-owner network audits and aggregated industry data. Methodology

Owner questions, answered plainly.

What does Kestryl add to our existing asset-management system?: Asset-management systems record the inventory itself. Kestryl adds a dated physical visibility record for each assessed panel, including obstruction status, evidence and recommended action.
Does Kestryl replace site inspections?: No. Kestryl helps identify which sites require attention and where current field evidence may be needed. Physical inspection remains appropriate where imagery is unavailable, evidence is uncertain or works are being planned.
Does Kestryl replace proof-of-play?: No. Proof-of-play records whether an advertisement ran. Kestryl assesses the physical sightline around the panel.
What information do you need?: Panel locations are the starting point. Panel IDs, face direction, dimensions and mounting information improve the assessment. Kestryl does not require access to booking systems, rate cards or revenue data.
Will our results be shared or published?: No. Network Program results are confidential to you. The public Kestryl Obstruction Index reports market-level rates only, and never names owners, networks or individual panels.
How current are the results?: Every result carries a survey date. Measured observations and forecasts are displayed separately, so teams can distinguish current evidence from expected future change.
How often should a network be surveyed?: The Network Program is designed around two surveys per year. The appropriate cadence may vary by market, vegetation type, climate, network risk and imagery availability.
What happens when a panel is flagged?: Kestryl identifies the visibility issue, contributing vegetation, available evidence and recommended next step. Priority sites can then move into inspection, owner or council engagement, permit preparation, remediation or monitoring.
Can Kestryl help with council applications?: For agreed high-priority sites, Kestryl can help organise obstruction evidence and support application preparation. Approval requirements and outcomes depend on the relevant authority and site circumstances.
Does Kestryl guarantee that every obstruction can be removed?: No. Vegetation ownership, planning controls, permit requirements, environmental protections and site conditions may limit available action. Kestryl identifies and prioritises the visibility issue. It does not guarantee approval or remediation.